Why Sustainable Hospitality Is About More Than Just Fluffy Towels and Toiletries
Sustainability is no longer a niche concern in the hospitality industry—it’s fast becoming the standard that guests expect and value. As we look at the trends shaping hotels in 2025, it’s clear that eco-friendly practices are transforming every aspect of the guest experience, from the way buildings are designed to the amenities offered in each room.
Beyond the Basics: What Modern Travelers Want
Today’s travellers are looking for more than just a comfortable bed—they want to know their stay has a positive impact. Hotels worldwide are reducing their carbon footprint by switching to energy-efficient systems, sourcing local and organic food, and using biodegradable or refillable amenities instead of single-use plastics. These changes not only help the environment, but also create a unique, memorable experience for guests.
Small Touches, Big Impact
The move toward sustainable hospitality isn’t just about big infrastructure investments. Thoughtful details—like providing reusable water bottles, digital guidebooks, and eco-friendly toiletries—are making a real difference. Guests appreciate these efforts and often reward hotels with greater loyalty and positive reviews.
The Next Frontier: Inclusive Essentials
However, there’s still a gap in what many hotels offer: meaningful, inclusive essentials that truly cater to all guests. For example, while shaving kits and luxury bath products are common, period care products are often overlooked—even though they’re just as essential for many travellers.
As highlighted by industry experts, providing sustainable period care kits in hotel rooms is a simple, powerful way to show genuine care and inclusivity. Not only does this break outdated taboos, but it also supports guest wellbeing and aligns with broader sustainability goals—especially when these products are eco-friendly.
A Win-Win for Hotels and Guests
By embracing sustainable, thoughtful amenities—including period care kits—hotels can:
Enhance guest comfort and inclusivity
Reduce environmental impact through eco-friendly products
Strengthen their brand reputation as responsible, forward-thinking businesses
Meet the evolving expectations of modern travelers
The future of hospitality is about more than just green certifications; it’s about creating spaces where every guest feels valued, supported, and inspired to make conscious choices. At Freda, we believe that small changes—like offering sustainable period kits—can spark a bigger shift towards truly responsible, guest-focused hospitality.
Let’s make every stay kinder to people and the planet.